Fragrance Collection 08 - 09

Fragrance Collection 08 - 09

Gold and diamonds, trails of white flowers, black & white, wood for women, grenadine and mojito… osMoz decrypts this falls fragrant trends for you. A special report cahier presented like a trend book.
By Nicolas Olczyk

… What’s new?

Like 2007, fall 2008 is going to be full of new launches. Certain fragrances came out this summer so that they’re already in the starting blocks as summer winds down and people come back from the beach. Like last year, there are lots of new hopefuls, but this year, it looks like men have attracted the lion’s share of brands’ attention. Indeed, new men’s scents can be found not only from Prada, Cartier, Dior and Paco Rabanne, but also Armani, Givenchy, Guerlain ou Kenzo.

When it comes to faces, they’re rolling out the red carpet. Justin Timberlake is representing the new Givenchy, Calvin Klein recruited the curvaceous Eva Mendes, Jude Law signed on with Dior, Lancôme called upon actress Anne Hathaway. And with diva Beyoncé representing the women’s version, Giorgio Armani chose young actor Josh Hartnett for the men’s version of Emporio Armani Diamonds…

As for models, we can’t help noticing that British model Agyness Deyn is fragrance’s new It girl. This spring Burberry chose to personify The Beat, and now she is the muse of Jean-Paul Gaultier’s latest perfume, Ma Dame this fall. In both cases, she incarnates a hip young woman with an off-beat look.

Fans of beautiful bottles will be thrilled. Rare and expensive, the new Acqua di Parma fragrance is an old-school, fine-fragrance chypre presented in a silk-lined box. Another charmer, the bottle for Van Cleef & Arpels’s Féerie is like a sapphire with Tinkerbell perched on top. The stunningly modern bottle of Cartier’s new men’s scent, Roadster, evokes the watch of the same name. As for Lalique, the brand is launching a fragrance extract for men in a crystal bottle for their new fragrance, Lalique White.